Google Adjustments

I haven’t made a scientific study, but yesterday was a slow day for orders — only about 3 or 4, while I had suspended the Google AdWords campaign for a while. Today I reactivated it, and we ended up with 12 orders by individuals so far, all but one through Amazon Marketplace. That’s the most Amazon Marketplace orders I’ve ever had in one day. I don’t know if it’s because the Google ads are back up again, or because I haven’t shipped any more books directly to Amazon for them to sell at a lower price, so people are deciding they need to order from a seller who has them in stock for immediate shipment, rather than wait for Amazon to get them back in stock.

Yesterday I assigned a new ISBN to the revised edition of the book, with black-and-white photos, and we printed up a few copies. I’m waiting for my new Lightning Source account to become active so I can start selling books that they print and distribute. Things are still very busy, and it will be interesting to see what direction they go in next.

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